Strategies, but also implementation. Everything you need to build brand awareness, generate demand or expand your market share. You decide to which extent you need my assistance, but more often than not, you will get better results if I’m also accountable for the delivery.

Depending on your business objective, I can build out for you an advertising campaign that includes but is not limited to search ads, display ads, video ads, and social media ads. Excellent addition to your marketing mix if you’ve already got a solid lead gen foundation and are wanting a boost.

Throughout my most recent tenure with a B2B SaaS provider, I helped generate a 121% year-on-year increase in leads, a 61% increase in revenue, and a 41% decrease in cost of acquisition, through advertising alone.

We’re all on social media, not all of them but always at least one. My job isn’t to sell you on every platform that may not work, just on the ones that do.

My goal, when it comes to social media management, is not to help you go viral (though it wouldn’t hurt) but to build a community of advocates for your brand.

That, I will deliver through a full content strategy (what to say and when), coordinating content production (how to say it), and guidelines for managing your brand image as you interact with prospects and customers online.

AI Search is new and I won’t claim expertise in this field, but SEO is my forte, and in principle, a sound, actionable SEO strategy will build much momentum for a brand’s presence in AI search engines.

I will deliver to you a plan of action to optimise your name and website for higher visibility, regardless of where users are searching.

This includes, but is not limited to:

• Top-level recommendations that may call for minor changes in your workflows,

• A comprehensive content calendar to help with organic rankings,

• A more complex initiative to get you more reviews, and

• (At times) some much-needed tweaks to the way you work.

What I achieved in my previous tenure, with just search engine optimisation: a 35% year-on-year increase in leads, 66% increase in sales and 257% increase in revenue.

You’ve heard it before. It’s cheaper to keep existing customers than it is to find new ones. Email marketing perhaps remains one of the most effective ways you can turn leads you already have into paid customers, and retain them. I can help you with that, too.

Key deliverables you can expect from me:

• A comprehensive strategy on when you need email marketing and what to communicate,

• Hands-on skills in designing catchy email templates and copywriting that matches your tone of voice, and

• All tracking ready so you know whether email marketing even works for your brand, which specific content works and which doesn’t.

Great marketing all comes down to knowing exactly what works and what doesn’t. As I mention above, going from strategies to outcomes is important, but not so important as the other way around.

Before starting or expanding on any existing channels in your marketing mix, this is where I would look. If there’s no current tracking in place, I can help you:

• Define a set of metrics that convey the entirety of a customer’s journey, from their first touchpoint to the date they become a paid customer,

• Track these metrics and enable you to attribute results to the correct channels, campaigns and content, and

• Put in place automations to help keep the tracking consistent over time, no matter how many new channels and campaigns you add.

While I’m not as well versed in design as I am in marketing, it is a type of work I find great enjoyment in. There’s no better feeling than seeing what you’ve put down on paper (or Figma) be materialised into practical, helpful products for people who depend on them.

As your freelance designer, I can help you:

• Expand and maintain a library of reusable components, tokens, and style guidelines that keep your products consistent and your engineers efficient,

• Build mockups, prototypes and micro-interactions for user testing,

• Collaborate with UX researchers, product managers and engineers to seek feedback and adjust if need be, and

• Prepare assets for handoff.

Seeing is believing. So here’s your believing:

1. A prototype for a mobile app that helps you find gigs and concerts (this is a study)

2. Prototype of a one-page website for CHAOS1